Michael Baynger heads up The User Advocate Group™ which serves the needs of
both small and large enterprises that require effective and compelling user
interface systems.
Baynger’s decades of experience in the business of commercial software
development, as software engineer and user interface systems architect,
uniquely qualify him for success in helping clients overcome a significant
risk factor – communication breakdown in the design chain from
end user to engineer.
"Because software engineers and end users almost speak different languages,
it is often extremely difficult for one to understand the other. In the
middle are product managers and marketing teams who also have their own ways
of looking at things. As a user advocate and user interface systems designer,
I work closely with all these parties and often act as 'translator' to help
them come to a common understanding. This greatly increases the chances of
success for any software development project."
Baynger formed The User Advocate Group™ to serve businesses who produce
software applications or need to reach their customers through effective web
applications. There are two kinds of user needs: those of the end user who is
trying to accomplish tasks through an application and those of the business
enterprise that produces the application.
"I look at the business as a ‘user’ of the software engineering services –
whether that be an internal R&D team or an outside contractor. The
potential for miscommunication and wasted efforts exists just as much between
Sales and R&D teams as it does between the company and its target
customers. I produce user oriented design solutions that work for all
parties. A focus on user needs is really a focus on effective
communication."
The User Advocate Group™ draws from a network of affiliated software professionals
who are committed to enhanced usability and cost effective development
practices. We can plug into your team or you can plug into our network of
affiliates for complete end to end service.
